This programme focuses on producing graduates, who are equipped to identify, describe, analyse and resolve problems in a complex business environment. The objective of the programme is to familiarize the student with the knowledge of major business disciplines and enhance their skills to confront the challenges faced in the modern business world. On successful completion of the programme the student would be able to compete for employment in a relevant professional area and pursue further career development in that or other related areas.
Student Testimonial
Stefanie Chen
China
The facilities are great. We can use the school library, the computers and all the staff are helpful. I can see the teachers and management are always looking to see if the students are okay and finding ways to improve the school. We also have activities where we go out and do things around Auckland and meet other students who are not usually in my class...
Core Papers
- AP400 Accounting Principles
- CL510 Introduction to Commercial Law
- ECO520 The Economic Environment
- OM530 Organisation and Management
- BC560 Business Communication
- CC550 Computer Concepts
- MKT541 Marketing Principles
- QBM430 Quantitative Business Methods
- BF603 Business Finance
Accounting, Finance and Marketing Elective
- AP/501 Accounting Practices
- FA601 Financial Accounting
- MA602 Buyer Behavior and Communication Strategies
Information Technology Elective
- AC650 Applied Computing
- SDP652 System Development Project
- IM655 Information System Management
Marketing and Management Elective
- BB644 Buyer Behavior and Communication Strategies
- MPC/648 Marketing Planning and Control
- HRM633 Human Research Management
Management Major
- MKT1002 Consumer Behaviour
- MKT2001 Promotion Management
- MKT2002 International Marketing
- MKT2004 Marketing Channels
- MKT2012 Services Marketing
- MKT3001 Market Research
- MKT3006 Small and Medium Enterprise Development
- MKT3007 Marketing Strategy
Management and Leadership Major
- MGT2002 Managing Organisations
- MGT2004 People Development
- MGT2007 Leadership
- MGT2008 Managing Knowledge
- MGT3001 International Management
- MGT3002 Leading Organisational Change
- MGT3004 Creativity, Innovation and Entrepreneurship
- MKT3002 Business Strategy
Programme Structure
- Core Papers
- One Selected Elective
- One Selected Major
Study Pathway
Graduates of the Bachelor of Business Adminsstration are able to take advantage of UUNZ’s postgraduate programmes. These options include:
- Postgraduate Certificate in Business Administration
- Postgraduate Diploma in Business Administration
- Master of Business Administration
- Master of Business Administration - International Business